{"product_id":"built-to-last","title":"Built to Last","description":"\u003cp\u003eShort bursts of effort don't build anything lasting. \u003cem\u003eBuilt to Last\u003c\/em\u003e is a leadership course in the Execute Library for owners and leaders who want to build durable habits, standards and teams that hold up over years, not just over a good quarter.\u003c\/p\u003e\n\u003ch2\u003eWhat you'll learn\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHow to set personal and professional standards you can keep under real-world pressure\u003c\/li\u003e\n  \u003cli\u003eHow to turn discipline into routines that don't depend on motivation\u003c\/li\u003e\n  \u003cli\u003eHow to take ownership of results and build the same ownership in the people you lead\u003c\/li\u003e\n  \u003cli\u003eHow to make decisions that match your values and long-term vision\u003c\/li\u003e\n  \u003cli\u003eHow to correct course quickly when you drift, using each deck's course correction activities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eEntrepreneurs, executives, business owners and veterans who already lead people, or are about to, and want a leadership foundation that lasts. It pairs well with Leadership Under Pressure.\u003c\/p\u003e\n\u003ch2\u003eFormat\u003c\/h2\u003e\n\u003cp\u003eThe course is self-paced and members-only. It sits in the Execute Tribe Library as a set of downloadable PDF slide decks. Each slide deck contains practical guidance on the subject, call-to-action practice items, immediate course correction activities and a continuing action guide list. Members can bring questions to the weekly live Zoom call, held Wednesdays from 7:00 to 8:00 PM ET for Execute Tribe members only.\u003c\/p\u003e\n\u003ch2\u003eAbout Execute Company\u003c\/h2\u003e\n\u003cp\u003eExecute Company is veteran founded and operated. Co-founder Michael Murphy served as a Force Reconnaissance Marine, Scout Sniper and Joint Terminal Attack Controller before commissioning as an officer in the U.S. Navy. He later built a career in healthcare leadership and founded Operation Resiliency.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eCan I buy this course on its own?\u003c\/h3\u003e\n\u003cp\u003eNo. All Execute courses are members-only. The course is included with Execute Tribe membership, along with the rest of the Library.\u003c\/p\u003e\n\u003ch3\u003eHow is this different from Leadership Under Pressure?\u003c\/h3\u003e\n\u003cp\u003eLeadership Under Pressure focuses on performing and deciding when stakes are high. Built to Last focuses on the long game: the habits and standards that keep you and your team effective over time.\u003c\/p\u003e\n\u003ch3\u003eDo I need leadership experience first?\u003c\/h3\u003e\n\u003cp\u003eNo. The material is practical and works whether you lead a large team or are about to hire your first employee.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded with Execute Tribe membership.\u003c\/strong\u003e One membership ($249\/month, cancel anytime) unlocks this course, every other course in the Library, the downloadable slide decks and the weekly live member calls. Join the Execute Tribe.\u003c\/p\u003e","brand":"Execute Company","offers":[{"title":"Default Title","offer_id":52284303114542,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/4409\/1950\/files\/ChatGPTImageJul5_2026_12_45_52PM_340bbcbb-ff4f-4e35-9c8b-04181707ff64.png?v=1783424217","url":"https:\/\/www.executecompany.com\/products\/built-to-last","provider":"Execute Company","version":"1.0","type":"link"}