{"product_id":"funding-the-mission-capital-for-new-business","title":"Funding the Mission: Capital for New Business","description":"\u003cp\u003eCapital is a tool, not a trophy. Know what each dollar costs before you take it. In this 20-lesson course, Matt walks you through how much you actually need, bootstrapping, reading your business the way a lender does, debt service coverage, SBA 7(a), 504 and microloans, lines of credit, contract financing, surety bonding, equipment financing, grants, SBIR and STTR, raising from friends, family and angels the right way, personal guarantees, building the lender package, negotiating terms, and your 24-month capital plan. Every lesson includes a slide deck and a Companion Guide with the transcript, workbook, reflection questions and key takeaways. Educational content only, not legal, tax or financial advice.\u003c\/p\u003e","brand":"Execute Company","offers":[{"title":"Default Title","offer_id":67735577428270,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/4409\/1950\/files\/funding-the-mission-capital-for-new-business-v3.png?v=1792071055","url":"https:\/\/www.executecompany.com\/products\/funding-the-mission-capital-for-new-business","provider":"Execute Company","version":"1.0","type":"link"}