{"product_id":"getting-customers-sales-and-marketing-basics","title":"Getting Customers: Sales and Marketing Basics","description":"\u003cp\u003e\u003cstrong\u003eRevenue isn't luck. It's a process you can run.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Aspiring owners, early-stage owners and side-hustlers, veterans and civilians alike, who need a simple way to find, win and keep customers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you'll learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDefine your ideal customer and write an offer people understand\u003c\/li\u003e\n  \u003cli\u003eSet prices from your real costs and handle \"too expensive\"\u003c\/li\u003e\n  \u003cli\u003eRun a simple four-step sales process and follow up without pressure\u003c\/li\u003e\n  \u003cli\u003eBuild referrals, reviews and local word of mouth\u003c\/li\u003e\n  \u003cli\u003eTrack what works and run a 90-day customer plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e Self-paced, members-only downloadable PDF slide decks and companion guides, plus the weekly live member Zoom call. Included with Execute Tribe membership ($249\/month, cancel anytime).\u003c\/p\u003e\n\u003cdetails\u003e\n\u003csummary style=\"cursor:pointer;color:#c9a227;font-weight:700;text-decoration:underline;\"\u003e▸ Read more\u003c\/summary\u003e\n\u003ch3\u003eAbout this course\u003c\/h3\u003e\n\u003cp\u003eTaught by Matt and Mike, \u003cstrong\u003eGetting Customers: Sales and Marketing Basics\u003c\/strong\u003e is a practical, plain-spoken guide to how a small business brings in revenue. It walks through your offer and ideal customer, pricing basics, a simple sales process, referrals, local and social marketing, follow-up and tracking, with practical worksheets along the way.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAspiring owners, early-stage owners and side-hustlers, veterans and civilians alike, who have something to sell and want a repeatable way to get customers. No sales background or big budget needed.\u003c\/p\u003e\n\u003ch3\u003eFormat\u003c\/h3\u003e\n\u003cp\u003eSelf-paced and members-only. The course sits in the Execute Tribe Library as a set of downloadable PDF slide decks with companion guides in the Start \u0026amp; Grow category. Each lesson includes practical guidance, a workbook, reflection questions and a 24-hour action challenge. Bring questions to the weekly live Zoom call, Wednesdays 7:00 to 8:00 PM ET, for Execute Tribe members only.\u003c\/p\u003e\n\u003ch3\u003eAbout Execute Company\u003c\/h3\u003e\n\u003cp\u003eExecute Company is veteran founded and operated. Co-founder Matthew Seeber served as a Marine Corps machine gunner with 1st Battalion, 3rd Marines, deploying to Iraq and Afghanistan. He is now a commercial litigation attorney and co-owns a federal commercial construction firm that delivers projects for the U.S. government. Co-founder Michael Murphy is a former Force Reconnaissance Marine and U.S. Navy officer who teaches leadership, resilience and performance.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I buy this course on its own?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. All Execute courses are members-only. It is included with Execute Tribe membership, along with the rest of the Library.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill this guarantee more customers or sales?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Results depend on your offer, your market, your effort and many things outside anyone's control. The course gives you a process to follow and a way to measure what works.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this legal advice?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is general education. For questions about contracts, advertising rules or email and text marketing, consult a licensed attorney.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded with Execute Tribe membership.\u003c\/strong\u003e One membership ($249\/month, cancel anytime) unlocks this course, every other course in the Library, the downloadable slide decks and the weekly live member calls. Join the Execute Tribe.\u003c\/p\u003e\n\u003c\/details\u003e\n","brand":"Execute Company","offers":[{"title":"Default Title","offer_id":67877455069486,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/4409\/1950\/files\/getting-customers-sales-and-marketing-basics-v3.png?v=1793319545","url":"https:\/\/www.executecompany.com\/products\/getting-customers-sales-and-marketing-basics","provider":"Execute Company","version":"1.0","type":"link"}