Getting Customers: Sales and Marketing Basics
Revenue isn't luck. It's a process you can run.
Who it's for: Aspiring owners, early-stage owners and side-hustlers, veterans and civilians alike, who need a simple way to find, win and keep customers.
What you'll learn:
- Define your ideal customer and write an offer people understand
- Set prices from your real costs and handle "too expensive"
- Run a simple four-step sales process and follow up without pressure
- Build referrals, reviews and local word of mouth
- Track what works and run a 90-day customer plan
What's included: Self-paced, members-only downloadable PDF slide decks and companion guides, plus the weekly live member Zoom call. Included with Execute Tribe membership ($249/month, cancel anytime).
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About this course
Taught by Matt and Mike, Getting Customers: Sales and Marketing Basics is a practical, plain-spoken guide to how a small business brings in revenue. It walks through your offer and ideal customer, pricing basics, a simple sales process, referrals, local and social marketing, follow-up and tracking, with practical worksheets along the way.
Who it's for
Aspiring owners, early-stage owners and side-hustlers, veterans and civilians alike, who have something to sell and want a repeatable way to get customers. No sales background or big budget needed.
Format
Self-paced and members-only. The course sits in the Execute Tribe Library as a set of downloadable PDF slide decks with companion guides in the Start & Grow category. Each lesson includes practical guidance, a workbook, reflection questions and a 24-hour action challenge. Bring questions to the weekly live Zoom call, Wednesdays 7:00 to 8:00 PM ET, for Execute Tribe members only.
About Execute Company
Execute Company is veteran founded and operated. Co-founder Matthew Seeber served as a Marine Corps machine gunner with 1st Battalion, 3rd Marines, deploying to Iraq and Afghanistan. He is now a commercial litigation attorney and co-owns a federal commercial construction firm that delivers projects for the U.S. government. Co-founder Michael Murphy is a former Force Reconnaissance Marine and U.S. Navy officer who teaches leadership, resilience and performance.
FAQ
Can I buy this course on its own?
No. All Execute courses are members-only. It is included with Execute Tribe membership, along with the rest of the Library.
Will this guarantee more customers or sales?
No. Results depend on your offer, your market, your effort and many things outside anyone's control. The course gives you a process to follow and a way to measure what works.
Is this legal advice?
No. It is general education. For questions about contracts, advertising rules or email and text marketing, consult a licensed attorney.
Included with Execute Tribe membership. One membership ($249/month, cancel anytime) unlocks this course, every other course in the Library, the downloadable slide decks and the weekly live member calls. Join the Execute Tribe.