Start It Right: From Idea to Open for Business
The best time to fix a business problem is before you open.
Who it's for: Aspiring and brand-new owners, veterans and civilians alike, starting a business around a job and a family.
What you'll learn:
- How to start around a day job and family life
- Test an idea and make a first sale before you launch
- A one-page plan and a simple break-even check
- Build a support team, including free SBA-backed counseling
- Banking, bookkeeping and a launch checklist
What's included: Self-paced, members-only downloadable PDF slide decks and companion guides, plus the weekly live member Zoom call. Included with Execute Tribe membership ($249/month, cancel anytime).
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About this course
Taught by Matt and Mike, Start It Right: From Idea to Open for Business helps new owners start in the right order: testing the idea, a one-page plan, a support team, banking and bookkeeping, and a launch checklist. For structure, registration and licenses it points to Legal Considerations for Business.
Who it's for
Aspiring and brand-new owners, veterans and civilians alike, who have an idea or a side business and want to launch properly. No business background needed.
Format
Self-paced and members-only. The course sits in the Execute Tribe Library as a set of downloadable PDF slide decks with companion guides in the Start & Grow category. Each lesson includes practical guidance, a workbook, reflection questions and a 24-hour action challenge. Bring questions to the weekly live Zoom call, Wednesdays 7:00 to 8:00 PM ET, for Execute Tribe members only.
About Execute Company
Execute Company is veteran founded and operated. Co-founder Matthew Seeber served as a Marine Corps machine gunner with 1st Battalion, 3rd Marines, deploying to Iraq and Afghanistan. He is now a commercial litigation attorney and co-owns a federal commercial construction firm that delivers projects for the U.S. government. Co-founder Michael Murphy is a former Force Reconnaissance Marine and U.S. Navy officer who teaches leadership, resilience and performance.
FAQ
Can I buy this course on its own?
No. All Execute courses are members-only. It is included with Execute Tribe membership, along with the rest of the Library.
Is this legal or tax advice?
No. The course is general education. Rules vary by state and change. For your situation, consult a licensed attorney or CPA.
Does it cover business structure and licenses?
Only as a roadmap. Legal Considerations for Business covers structure, formation and licensing in depth.
Included with Execute Tribe membership. One membership ($249/month, cancel anytime) unlocks this course, every other course in the Library, the downloadable slide decks and the weekly live member calls. Join the Execute Tribe.